jeff bezos went out and bought "the washington pos "the washington post." we have jim killberg and jeff euro. jeff, the stock went up 2% after trading. from the standpoint of an investors, what magic can jeff bezos do to "the washington post" that hadn't been done before? >> larry, i think the question is what imagine kick he not do? he's amazing. i think he is the magic man and i think he dipped his toes into the media space back in april with the business insider investment. i think he has a conduit to a larger platform here. maybe the "chicago tribune" is next in the pipeline but with his table one entity, that's one of the entities that comes with this purchase of "the washington post." now he has access to western states, midwestern states, as well as southeastern states. i think there's a bigger picture at play. he focusses on customers being first but always has a long-term plan laid out. get ready, he's going to do something special. >> jim, did you buy the stock? >> no, not yet. everything has a price. remember a couple months ago when hewlett pack